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VECTOR GRAPHICS

Most people are familiar with .jpg images. If you have ever zoomed in very close, or blown up a .jpg image too large, you may have noticed that the image becomes blurry and the colors turn into small squares or dots. The small dots are called pixels and this kind of image is called a raster graphic. If you have ever had to edit a digital photo, you know how time-consuming changing just the littlest thing can be. Most logos are vector files. More specifically, a vector graphic is an artwork made up of points, lines, and curves that are based upon mathematical equations, rather than solid colored square pixels. This means no matter the size or how far zoomed in the image is, the lines, curves, and points remain smooth. The artwork will never have jagged lines or blurriness. Also, colors are separated into their own shape (vs a bunch of little squares making a colored area), which makes changing colors within these graphics as easy as the click of a button.

EXAMPLES OF MY WORK

Within the slideshow below are some examples of my branding work. If you are interested in working together click below!