BRANDING

Every business, person, place, thing, or idea has some sort of identity. An identity is how these things are made unique to their own brand. I help people, businesses, products, and places brand their identities. You want to be remembered and these elements will help you achieve lasting thoughts in people's minds. I achieve this through graphic design elements as well as through corporate, advertising, and real estate photography.

Identity Elements

Logos

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company.

Depending on the type, a logo usually consists of a symbol, or brandmark, and a logotype along with a tagline.

A logo is giving your business a unique mark that differentiates you from other businesses.

Color Palettes

Color plays a vital role in design and everyday life. It can draw your eye to an image. Sometimes it can trigger an emotional response. It can even communicate something important without using words at all.

Color palette branding is important because it's a tangible component of your brand that people notice first and foremost. Color actually increases brand recognition up to 80 percent and is the biggest reason why consumers choose to buy! Your colors also play a large role in how your brand's personality is perceived

Identity Icons

Iconography refers to all of the images and symbols that will appear on your website and across your marketing paraphernalia. When used correctly, icons are a highly effective way to convey big ideas without using a single word.

The use of icons is especially great for brand recognition as they can communicate messages quickly, grab attention, and can be used in a multitude of ways. For example, blog category icons can be used on your sidebar, social media graphics, or archives page.

Business Cards

The business card represents your company's brand. Not only does it convey important personal contact information such as name, title, email, website, address, and phone number, but oftentimes it is also the first exposure to the overall image of the business.

Good business cards get shown to others and shared between contacts and colleagues.

Photography

Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets, and more. These can include photos of you, your team, your products, your process, your space, and other things that make your business unique.